“Just do it.”
The words themselves aren’t particularly special…
Parents say them all the time to their uncooperative children.
But in 1988, together they became one of the most identifiable slogans in the history of advertising.
You may have heard the legend of Nike’s founder Phil Knight. He was the guinea pig for University of Oregon track coach Bill Bowerman’s waffle iron-made running shoe.
But that’s only where the story begins…
I’ve talked about how 90% of startups fail within 10 years…
Well, there’s a secret sauce for the 10% that don’t.
That same secret applies to buying businesses – it’s one of the most important lessons you’ll ever learn about what it takes to be a dealmaker.
Today’s book review is on one of my absolute top-two “must-read” business books of all time – Shoe Dog, Phil Knight’s memoir about the billion-dollar company’s survival.
There’s a reason the agency that came up with “Just Do It” wasn’t on Madison Avenue in New York City – the Wall Street of advertising…
And there’s a reason the slogan hasn’t changed in 30 years, either.
Check it out…
Until next time, bye for now.
Carl Allen
Editor and co-founder, Dealmaker Wealth Society
