You know when you’re enjoying a glass of wine (or two or three)…
And there’s debris stuck to the bottom that looks like bits of pulp?
Those are the dregs.
In dealmaking, you need to filter out the dregs FIRST instead of last.
Which is why you need to be originating deals constantly. For every 100 seller letters you send out, maybe 10 will get back to you…
And of those 10, maybe one will be THE one.
But if you aren’t clear about what you’re looking for from the beginning, you won’t be able to recognize the dregs when you see them.
Watch today’s video for more on HOW important it is to build a deal origination machine that continuously filters out the dregs based on three critical criteria.
Until next time, bye for now.