Principality Stadium. Does the name mean anything to you?

If you live in Cardiff, Wales… probably.

Outside of the U.K… maybe not so much.

Even so, that stadium has had at least FOUR other names before the latest one.

Which raises the question: Does what you call a venue (or a business) really matter?

For a seller of a business they’ve spent their life building, the business’s name can have very deep meaning.

Deeper than any cash you’re about to put in their pockets.

Watch today’s video to learn why…

Until next time, bye for now.